Vitaxium
A bilingual product site for Vitaxium, the multivitamins by Febelcare that are sold exclusively in pharmacies. Developed in collaboration with The Other Agency.
Febelcare
The Other Agency
Development
Vitaxium, packed with goodness
Vitaxium comes in three variants: Adult and 50+ as capsules with 36 and 37 active ingredients, and Kids as gummies for children from 4 years old. Each product has its own colour, which carries through the entire site.
The homepage brings the full range together: an overview with indication and ingredients, a carousel with more detail and the current promotion per product, instructions for use and a prompt to pick up Vitaxium at your pharmacy. In Dutch and French.
- One product database in Kirby for the overview, the carousel and the instructions
- Numbered footnotes for health claims, added automatically and listed at the bottom of the page
- Promotion badges per product, managed in the CMS
- A dedicated colour code per product across the site
- Bilingual in Dutch and French
- Cookie consent through Cookiebot
Claims with references
Food supplements cannot promise just anything. That is why health claims such as fatigue, focus or resistance get a numbered footnote with the official substantiation.
The footnotes are managed centrally in Kirby, together with the terms they belong to. A custom plugin finds those terms on every page, adds the right number and lists only the footnotes that are actually used at the bottom. Editors never have to keep track of the numbering.
Impressions
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