SEO basics every website needs
Written by Sam Serrien ·
SEO doesn't have to be complicated. With these fundamentals, you lay a strong foundation for better discoverability.
Getting the basics right
Title tags and meta descriptions
Every page needs a unique title tag and meta description. This is what people see in search results.
Heading structure
Use h1 for the page title, h2 for sections, and h3 for subsections. This helps Google understand the structure of your content.
Fast loading times
Speed is a ranking factor. Optimize images, use caching, and choose good hosting.
- Unique title tags per page
- Descriptive meta descriptions
- Logical heading structure (h1 > h2 > h3)
- Optimized images with alt text
- Mobile-friendly design
- Active SSL certificate
Internal links
Link to relevant pages within your own website. This helps Google crawl your site and distributes authority.
Pro tip
Start with the basics. You don't need to be an SEO expert to see results. Consistent, quality content is the best strategy.
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