GDPR and cookies: what you need to know
Written by Sam Serrien ·
GDPR and cookies: everyone deals with them, but few fully understand them. Here's what you need to know.
What are cookies, exactly?
Cookies are small text files that websites store on your device. They are used for various purposes, from remembering your language preference to tracking your browsing behavior for advertisements.
Functional vs. tracking
Functional cookies
Necessary for the website to function. Think of session cookies, language preferences, and shopping carts. You don't need consent for these.
Tracking cookies
Track your behavior across multiple websites. Explicit consent is required for these via a cookie banner.
Heads up
A cookie banner that automatically accepts all cookies is not GDPR-compliant. The visitor must be given a real choice.
How do you get it right?
- Only use functional cookies without consent
- Request active consent for tracking cookies
- Offer a clear choice: accept, decline, or customize
- Document which cookies you use and why
- Make your privacy policy accessible and understandable
Pro tip
Not sure if your website is GDPR-compliant? We can do a quick audit and help you with a compliant implementation.