3D MappingLaser TrackingCustom HardwareJavaScript
Sound of Tomorrow
As a sponsor of Tomorrowland, we built a giant record player for Mazda where the Mazda MX5 served as the needle. A professional stunt driver drifted on and around the record, while 3D mapping and laser tracking captured every movement.
Client
Mazda
Role
Creative Technology & Project Management
A car as a needle on a giant record
As a sponsor of Tomorrowland, we built a giant record player for Mazda where we used the Mazda MX5 as the needle. A professional stunt driver drifted on and around the giant record.
Using 3D mapping and laser tracking, we captured every movement. The better the drifting, the more recognisable the song became. A spectacular fusion of automotive, music and technology.
- Giant physical record player installation
- 3D mapping and laser tracking system
- Real-time audio generation based on movement
- Campaign website and social media integration
Impressions
Video
Case movie
Making of