Belfius Private
The bilingual website of Belfius Private, the private banking arm of Belfius, covering wealth, services, Private Houses and inspiration, managed in Kirby CMS. Developed in collaboration with VML Belgium.
Belfius
VML Belgium
Development
Private banking with a voice of its own
Belfius Private offers private banking tailored to ambitious Belgians: families, entrepreneurs and wealthy clients. The site carries that story under the tagline "Your wealth. Your voice." with large typography, a bold red and plenty of room for photography.
Visitors start from their own situation: their family, their business or their retirement. From there they find the services for investing, wealth planning, loans and everyday banking, and can request a meeting with a Private Banker straight away.
- Bilingual: Dutch and French
- Overview of the Private Houses with search by location
- Inspiration section with articles, categories and the Private Sessions video series
- Dedicated pages per audience and per service, plus a section for Family Offices
- Pages built from reusable content blocks in Kirby CMS
- Publishing from the panel: pages move from UAT to production, optionally with their subpages
Built for an editorial team
The site runs on Kirby CMS with the GeNx Kirby Kit. We turned the design into a set of content blocks, such as heroes, banners, billboards, cards, video and forms, so the team can put together new pages in both languages on their own.
The Private Houses are set up as a separate collection: you search by town and expand a location to see its address, a photo and a button to book a meeting. Content is prepared on a UAT environment first and then pushed to production page by page from the panel.
Impressions
A brand website for a large organisation?
We enjoy working with agencies and build sites that editorial teams can run on their own.
Get in touch