JavaScriptTwitter APIHTML5WebGL
Beat the Tweet
A challenging game for IT professionals about cloud computing, built at These Days for Microsoft. Beat the Tweet introduced Twetris: a unique combination of Tetris gameplay and Twitter content, cleverly leveraging the buzz around #cloudcomputing.
Client
Microsoft
Role
Creative Technology & Project Management
Twetris: where Tetris meets Twitter
Beat the Tweet was a creative campaign for Microsoft that made cloud computing tangible. The game combined the iconic Tetris gameplay with real-time content from Twitter.
Tweets with #cloudcomputing were transformed into game blocks. IT professionals played the game while simultaneously learning about the possibilities of cloud computing. A clever use of gamification for B2B marketing.
- Real-time Twitter feed integration
- Gamified learning about cloud computing
- Custom game engine in JavaScript
- Campaign with viral component
Impressions
Case movie
Case movie