Kirby CMSPHPJavaScriptQR Codes
Actimel Immunity Walk
An interactive walking experience for Actimel, developed together with Native Nation. Participants followed a route with QR codes that revealed fun facts about the immune system and bees.
Client
Actimel
Role
Design & Development
Walk and learn
Join Actimel on the Immunity Walk: an interactive walk you can do together with your bubble. Follow the Actimel signs and scan the QR codes during your walk to discover cool facts about your immune system and bees.
The website combined a walking route with educational content, where physical and digital elements blended together seamlessly.
- QR code driven walking experience
- Educational content about immunity
- Campaign website with route map
- Mobile-first design
Impressions
Video
Project video (mobile)
Project video (desktop)